2% For The Planet

‘2% For The Planet’ is an initiative by Dutch/Brazilian-based reNature Foundation that aims to transform 2% of global farmlands into regenerative agriculture – to help sustain topsoil, water and natural diversity. Companies can participate by contributing 2% of their profits to the cause – and have the ‘2% For The Planet’ icon included on their packaging. Sali Tabacchi was asked to create an icon that feels friendly, approachable, and works at different scales.

Services
Logo Design, Animation

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